What is psychological pricing?

Psychological pricing (also price ending, charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98.

What is end price?

End Price with respect to a company means the average closing price of a share of common stock of such company as reported by such company’s primary national securities market or exchange at the end of each trading day during the last 60 calendar days of the Performance Period.

What is extended price?

The Extended Price shows you the true cost of the acquisition of a product. Just like Unit Price, it helps you compare prices of similar products sourced from different vendors incurring different acquisition costs. Let’s say that you are purchasing an item and you have two potential suppliers for it.

How much does it cost to buy a pound?

If a buyer takes two pounds, the average price is $1.50 pound. But the marginal price is $2 for the first pound and $1 for the second. Prices can also differ depending on when the actual transaction takes place and under what conditions.